A good campaign pointed at a good homepage wastes money. The visitor arrives with one question and gets a menu of eight options.
A landing page does one thing: it moves the visitor from the ad to the enquiry, without distractions, and fast enough to keep them there.
What's included
- A structure built around a single action
- A multi-step form that lifts completion
- Fast loading on mobile — where most of the traffic is
- Spam protection and enquiry filtering
- Connected to measurement, so you know what worked
Common questions
- How is a landing page different from a website?
- A website presents the whole business. A landing page is built around one campaign or service with a single goal — the enquiry. Most businesses should have both.
- Can we have several pages for different campaigns?
- Yes, and usually you should. A message that matches the ad precisely converts better than one general page.
- Where do the enquiries go?
- Into your database, with an email notification. If you have a lead management system they can feed straight into it.
Related solutions
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